Bratz dolls – history and new dolls

bratz first dolls HOT TOYS

Bratz dolls celebrated their 20th anniversary in May 2021. In honor of the anniversary, MGAE re-released some fan-favorite Cool Bratz dolls. New Bratz dolls come in a special foil package with collectible holographic posters. Some of the dolls released to celebrate the 20th anniversary include Sasha, Yasmin, Jade, and Khloya.

How it all began

Bratz 2021 logo

Carter Bryant, a former Barbie fashion designer and former Mattel employee, came up with the idea for Bratz in 2001. He imagined a collection of dolls in modern fashionable clothes. The sharpness of their style appealed to both younger and older children. Bryant sold his idea to MGA Entertainment, and Bratz became their most successful toy manufacturing venture to date.

Bratz dolls are somewhat controversial due to their heavy makeup, perceived attitude, and meager outfits. In the 2010s, the brand experienced many production shutdowns, restarts and rebranding.

Photos of Bratz dolls in 2010

Bratz 2010 dolls

The change in the style of dolls in 2013 led to a significant drop in sales. The line ceased production in 2016 due to low sales.

Two years ago, Bratz, founded in 2001, experienced a second wave of popularity when makeup artists, cosmetologists and many others began to recreate the bright eyeshadow and glossy lips of dolls on Instagram. By 2020, #BratzChallenge had surpassed the beauty space and made it to TikTok, where it has more than 161 million views to date. Today, style-oriented fans fully share this trend and recreate the outfits that their favorite doll wears to the soundtrack to the brand’s musical theme (Bratz Theme Song With Lyrics).

For the brand’s 20th anniversary, Bratz dolls have become the fashion muses of 2021.

Features of Bratz dolls

Bratz dolls are iconic 10-inch (254 mm) dolls popular since the early 2000s. They have large heads with big eyes, they are known for their bright makeup, accessories, shoes and outfits.

Bratz dolls are made from two types of vinyl: hard vinyl for the head and body and softer, flexible vinyl for the arms and legs. Bratz dolls also have a unique feature: when you change shoes, you are actually changing their feet, as the shoes and foot come off as one. It’s obviously not very realistic, but it’s fun to play with, and it does solve the problem of losing tiny doll shoes and a vacuum cleaner throughout the house.

Bratz dolls usually come with two outfits, so you can combine their clothes. They also come with various optional accessories depending on the doll you choose and the release. Bratz has a boyfriend, Cameron , which includes two luxurious suits matching and matching each other, two pairs of shoes, sunglasses, and several limited-edition accessories. This set will be a great gift to a child or collector in your life.

Bratz game packs include modern themes such as selfie booths, spa and hairdressers, smoothie lounge, sushi bar, karaoke and many others. They also have a variety of collectible furniture. You can put together a variety of play sets and furniture that you can combine as you like.

Bratz dolls have a lot in common with LOL Surprise OMG dolls. They have a lot of trendy, trendy outfits, makeup and hairstyles. If you’re also interested in LOL dolls for your kids, check out the complete LOL OMG DollBuying Guide.

Many Bratz dolls have a unique feature in that their feet are attached to shoes. If you want to change shoes, you take off your foot and change it completely. This is ideal if your child tends to lose tiny pairs of shoes that come bundled with other dolls. And they are much easier to put on than trying to put shoes on the legs of dolls.

Names and series of Bratz dolls

The success of the original four Bratz dolls spawned a quartet of similar dolls in 2002 and 2003. Sets of twins were also presented. The dolls were sold separately and in a thematic environment. Accessories such as play kits, furniture and cars are also available.

2001 – Main characters of Cool Bratz

Cool Bratz 2001
  • Khloya – “Hello! My name is Khloya and I’m rock! My passion for fashion is exotic animal prints and shiny fabrics! My friends call me angel because I am!” her mother is Polina, her older sister is Sonya, and her younger siblings are Colin and Isa. In bratz’ action movie, her mother’s name is Katie. Her boyfriend is Cameron. She is one of four original Bratz characters introduced in 2001. Her birthday is May 23.
  • Jade – “Hey! My name is Jade! My passion for fashion is unusual and bright clothes! My friends call me Kool Kat because I love cats! And because I’m a cool !!!” She’s one of the first four Bratz characters introduced in 2001. Her birthday is November 4.
  • Sasha – “Hello! My name is Sasha! My passion for fashion is urban streetwear like hats and denim skirts! My friends call me Bunny Boo because I love hip-hop!” She is one of bratz’s first four characters introduced in 2001. Her birthday is August 17.
  • Yasmin – “Hello! My name is Yasmin! My passion for fashion is bohemian clothing in earthy colors and stunning textures! My friends call me Pretty Princess because I rule!” She is one of the first four Bratz characters introduced in 2001. Her birthday is July 24.
Bratz yasmin 2001

2002 year

Pocket dolls “Lil ‘ Bratz”

Lil’ Bratz (2002) are miniature versions of the original five Bratz and eventually include Lil’ Boyz based on Bratz Boyz. In 2007, the Lil’ Bratz Couture clothing line was released.

Bratz Boyz

(Two Bratz Boyz Cameron and Dylan were released in 2002, while others debuted in 2003, 2007 and 2008. Bratz also includes Bratz Boyz and Boyz Twiinz)


Bratz cameron 2002


Bratz dylan 2002

2004 year

Bratz Babyz

Bratz Babyz debuted on August 22, 2004 with baby accessories such as bottles and blankets. Characters from the regular Bratz line were released as Babyz. Bratz Lil ‘ Angelz (2007) is a newborn collector’s version of Bratz Babyz. They are smaller than regular Bratz Babyz, but they have their own newborn pets.

Bratz Petz Catz

Bratz Petz debuted in 2004 and was discontinued in 2006. These were plush toys similar to foxes, cats and dogs with their own bags, clothes and accessories. Bratz Petz were re-released in Australia and the UK with swinging heads and accessories.

  • Catz (1st Edition): Brigitte, Daphne, Jolie, Kendall
  • Catz In My Purse: Brigitte, Daphne, Jolie, Kendall
  • Catz Palaces: Brigitte, Daphne, Jolie, Kendall
  • Tokyo Catz: Cho, Kyoko, Nami, Yukiko
Bratz tokyo catz
  • Foxz (1st Edition): Bree, Chantel, Reily, Shayna, Carly
Bratz Petz Foxz
  • Foxz Christmas: Cinnabar, Tali

2006, 2007

Bratz Kidz

Bratz dolls - history and new dolls

Bratz Kidz, the “baby” equivalent of Bratz dolls for teenagers, was introduced in 2006. The dolls were 6 inches (152.4 mm) tall and thus shorter than conventional Bratz. Bratz Boyz Kidz presented in 2007 with four of them in the lead roles. Bratz Boyz Soon after the release of the Bratz Boyz Kidz, the clothes were replaced from fabric to plastic clasps.

Bratz Boyz Kids

Boys kids were produced in 2007 with four dolls.

Bratz Kidz Boyz

The Be-Bratz line in 2007 included a USB dongle that allowed the doll to have a social media profile and play online games.

be bratz dolls


In August 2010, to celebrate the franchise’s 10th anniversary, MGA released its first Bratz dolls of the year. In addition to the two “returning” collections, MGA also released 10 new Bratz female characters on October 10, 2010.


In the fall of 2012, Bratzillaz were released as a spin-off depicting Bratz’s “witch cousins”.

In 2013, Bratz had a new logo and a new slogan, and all the dolls received new bodies with articulated arms, with a height corresponding to their competitor Monster High, while maintaining their unique faces and possessing a completely new fashion. Only Khloya, Yasmin, Jade, Sasha, Meigan, Fianna, Shira, Roxy and Phoebe were made in new bodies.

In January 2014, it became known that Bratz would go on another break (but only for the United States) for a whole year in an attempt to restore the brand. This decision was made due to the decline in the popularity of the brand after their previous break in 2010, caused by a lawsuit against Mattel. MGA Entertainment rushed back to Bratz in the fall of 2010 to celebrate the brand’s 10th anniversary, and wanted to give Bratz the return it really deserved.

Bratz returned in July 2015, introducing Ray, a new character (despite having the same name as the previous character) who accompanied the original top four. The Bratz logo was also returned to its original form, and a new slogan was adopted.

Production of Bratz ceased again in 2016 after a failed rebranding and low sales.

Bratz Collector

Isaac Larian announced on May 20, 2017, that Bratz would return in the fall of 2018, and also announced a collaboration with fashion designer Hayden Williams. Starting with Black Friday 2018, a new set of Bratz Collector dolls, designed by Hayden Williams and sold exclusively through Amazon, was officially released.

2021 year

SPECIAL EDITION 20 YEARS: In honor of Bratz’s 20th birthday, assemble these fashionable special issue dolls in a gorgeous foil package with a 20th anniversary motif and a collectible holographic poster.

FAN FAVE RERELEASE: almost an exact copy of the dolls with which it all began in 2001. Collect the iconic debut images of the Bratz Pack!

Detailed review of Bratz 20 Yearz dolls and where to buy read here.


Hi! I'm Lesia Ostrovskaya, the mother of two beautiful girls – Emilia (7 years old) and Dasha (5 years old). They are very fond of dolls and, in principle, all kinds of toys. At the moment, we have already bought more than 3000 toys for them and...believe us, we have something to tell you ;)

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  1. rick

    What are there last names?